Predictions for the media in 2021: How to train your algorithm

Predictions for the media in 2021: How to train your algorithm

2nd February 2021
Predictions for the media in 2021: How to train your algorithm
Alex Connock
Managing Director

Two industries got a Pulp Fiction-style adrenaline shot in lockdown - e-commerce and social content.

Now they are about to collide, as we explore in the first of three articles on media and the impact of technologies like artificial intelligence in the 2020s.

Last year made the extraordinary normal in almost every industry - content and advertising included. Cinemas closed, FC Barcelona played to an empty stadium, a $1bn James Bond film sat on the shelf for a year. As author D.B. Gerrard quipped: 'Future historians will be asked what quarter of 2020 they specialise in'.

So in 2021, can we expect a return to type? Quite the reverse.  For more see here.