Everywhere it could in 2020, interaction grew. Live streamer Twitch trebled its active channels in 2020, taking it to 5.1bn hours watched in the second quarter of the year, and making the billion dollars Amazon paid for it in 2014 a media asset bargain. Activision’s blitzkrieg shooter product Call of Duty was downloaded almost a million times per day in 2020 – just on mobile. Its interactive livestream became a thirtysomething's social safety valve, like the weekly ‘Zoom drinks’. Games distributor Steam, even without the algorithmic recommendation layer powering 2020s e-commerce, added 2.6m first-time buyers each month of 2020, to go to 120.4m active monthly users. And now it’s about to launch in China.
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