No time to die: Will Covid kill the cinema?

No time to die: Will Covid kill the cinema?

18th November 2020
No time to die: Will Covid kill the cinema?
Alex Connock
Managing Director

Back when the global economy followed a script, the entertainment industry was set to reach an epic $2.3 trillion revenue in 2020.

As in any traditional film, everyone in cinema, TV and streaming stuck to their clearly defined roles.  Then came Covid. 

This autumn it seems we are watching something more akin to a sci-fi movie, envisioning  alternative futures.   Two epic stories are playing out, each more complex than the parallel-universe plot of Christopher Nolan’s time-travel action movie Tenet.  First is the distribution disruption around major movies.  Second is what that uncertainty says about the future of the multiplex itself.  For more see here.